Saturday, December 28, 2019

Essay on Racial Profiling by Law Enforcement is Not Justified

When we are children we are taught not to judge a book by its cover, for most of us this is easier said than done. Racial profiling is something that affects millions of people in the United States alone. Seemingly innocent people are being targeted solely by the color of their skin and their nationality. Whether racial profiling somebody is appropriate or not is a topic widely discussed by individuals everywhere. The question is however, is it right to judge somebody just because they look different then you? I think not. As a nation we grow up watching television shows and movies that instigate people of another race are bad or tend to get into more trouble. Whether it is an African- American man who is completing a drug deal in the†¦show more content†¦They were completing an experiment in which three young Caucasian boys were seen vandalizing a vehicle in a busy park. The experiment was to see how much of a reaction these particular boys would get from people passing by and if anybody would step in or call the authorities. Only one person out of approximately thirty who witnessed the activities contacted the police. When the Caucasian boys were then replaced with those who were of African - American descent, nearly everybody jumped into action and confronted the boys in an attempt to stop them or they ended up calling the police. When the host appeared and asked if the reason the people witnessing the activity stepped in was because of the color of the skin, many of the bystanders stated they would have responded the same way regardless of the color of the teen’s skin. It’s interesting that’s not what the undercover camera crew captured. One of the most frequent cases of racial profiling would have to take place in our nation’s airports. The airport security teams have a tendency of targeting those whose ethnic background is not of Caucasian descent. In recent years, you cannot even take a trip with your family without running the risk of having an obtrusive body scan or being patted down by a complete stranger if they are wary of your nationality. All while Little Johnny and Suzy Smith are welcome to continue on with their tripShow MoreRelatedRacial Profiling And Its Impact On America1613 Words   |  7 PagesKarthik Reddy Mr. Cicoria Rhetoric, Composition Literature-6 27 January 2016 Racial Profiling in America Post 9/11, racial profiling exhibited by law enforcement not only to my race but other minorities in America has been unacceptable and can be rectified by establishing better and more efficient security procedures in airports that are not tied to or based upon race. The significance of national security is of great importance as we, members of a civilized society, are in an age where our peaceRead MoreRacial Profiling1321 Words   |  6 PagesANALYSIS OF â€Å"RACIAL PROFILING AND CRIMINAL JUSTICE† 1 Analysis of â€Å"Racial Profiling and Criminal Justice† Domenica Martinez Colorado Mesa University ANALYZING RACIAL PROFILING AND CRIMINAL JUSTICE 2 Research Question I chose to analyze article titled â€Å"Racial Profiling and Criminal Justice† which is written By Jesper Ryberg withinRead MoreRacism And Discrimination : America s Justice System1301 Words   |  6 Pagesabilities can be attributed to people simply on the basis of their race and that some racial groups are greater than others. When we are children, we are taught not to try a book by its cover, but for most of us this is easier said than done. Although, racism and discrimination is essential for any, but many of the United States downfalls, racial profiling is the correct term that occurs just as often. Racial profiling is a practice that targets people for suspicion based on their race, ethnicity, religionRead MoreIs Racial Profiling Justified?642 Words   |  3 PagesAn argument if racial profiling is justified Would you put your brother, sister mother or any other family in jail if the fit the profile of a perpetrator who committed a crime and is profiled by race or ethnicity? This same question roams around the psyche of every person on who need to solve a crime. But the bigger question in regard for racial profiling if it is justified. Racial profiling cannot be justified as it attacks the very root of society on which they are built. Two key issues centralRead MoreRacism Is Not As Cruel Essay1679 Words   |  7 PagesAfrican-Americans or any minority of different racial groups face several challenges in their everyday life, like the difference in income, education, health, and criminal justice. This essay will outline the main problems of racism that still occur in the community of African-Americans, particularly focusing on racial profiling, shooting of unarmed black citizens and different criminal justice that has been unfairly justified. Racial profiling is the practice of law enforcement officers targeting individuals forRead More An Argument Against Racial Profiling Essay1129 Words   |  5 PagesI dont want to talk about whether or not racial profiling is legal. Racial profiling is not an effective law enforcement tool. -- Eric Holder, 82nd Attorney General of the United States Before any argument can be made against racial profiling, it is important to understand what racial profiling is. The American Civil Liberties Union, defines racial profiling as the discriminatory practice by law enforcement officials of targeting individuals for suspicion of crime based on the individualsRead MoreRacial Profiling : A Festering Wound On Our Society1252 Words   |  6 Pagesoutrage of such racial profiling. Racial profiling is any use of race, religion, ethnicity, or national origin as a way to decide who should be investigated by law enforcement (Grabianowski 1). It is one of many controversial ways law enforcement profiles suspects. Since the time of Martin Luther King Jr., many claim that such conflict has ended eons ago, but the problem is still a festering wound on our society. Racial profiling causes citizens to distrust their law enforcement, is based on falseRead MoreRacial Profiling, An Unjust Act And A Big Problem1452 Words   |  6 PagesAccording to the 11 Facts about Racial Discrimination, â€Å"The U.S. Bureau of Justice Statistics concluded that an African American male born in 2001 has a 32% chance of going to jail in his lifetime, while a Latino male has a 17% chance, and a white male only has a 6% chance† (11 Facts about Racial Discrimination 1). Racial profiling, or discriminating against a whole group of people based on their race, is an unjust act and a big problem in our society today. Arresting people because of how they lookRead MoreRacial Profiling And The United States1465 Words   |  6 PagesRacial Profiling Racial Profiling is just what it is. Targeting individuals for suspicion of a violation determined by the individual’s race, ethnicity, religion or national origin. Race and location are the supreme characteristics law enforcement visually examine when engaging in this type of profiling. African-American males are the primary victims of racial profiling in the United States. The phrase â€Å"driving while black† derive from African Americans protesting that they are pulled over by policeRead MoreRacial Profiling And The Law Enforcements1418 Words   |  6 PagesLiterature Review This paper outlines the studies, incidents, facts and statistics that have found evidence of racial profiling which causes distrust in the law enforcements (police, government etc0. Studies of racial profiling shows that blacks, Hispanics, Middle Eastern and other racial minorities are more likely to be stopped than those who are white. They are more likely to be stopped and searches, traffic stops, license and registration checks. In addition they are more likely to be ticketed

Friday, December 20, 2019

Sports and Money - 1801 Words

Fatawu Mahama English H101 Prof. Kathleen Brady 14th November 2013 Sports Now a Business Sports is now a money making business in the human culture. In the United States, Every day millions of office and break time conversations center on the local team’s most recent performance, an upcoming game, the impending draft, the current coach, the future coach, and so on. according to the existing records, in United States of America, there are less than 110 Teams of the 4 main organized professional sports, basketball, baseball, hockey, and, football participating in the main League level fixtures annually. There are less than 90 Stadiums spread†¦show more content†¦There, excluding bonuses, USA TODAY found the average coachs salary is $1.4 million. Thats more than three times the average of $419,000 in the middle- to lower-echelon Conference USA, Mountain West, Western Athletic, Mid-American and Sun Belt. This is an empirical evidence that coaches now make millions in sports, both in professional sports and college sports. Sports has become a monetary attracting tool to schools involve in sports. Colleges involved in sports make huge sums of money from it, allowing them to extend their developmental infrastructures which attract government, private cooperation’s compensations and at a long run influence the admissions status of such schools. The University of Connecticut has doubled its admission level since it basketball team starts winning the national championship. This increase in the level of admissions will not only call for huge numbers of students but will attract all sort of national and international support to allow it manage this huge student numbers which interns will increase the school revenue. The University of Houston athletic department announced on the 3rd of October 2013, a record $504,000 in licensing royalties in 2012-13, it marks the first time the school athletic department has generated more than $500, 000 from the sale of athleticShow MoreRelatedDaily Fantasy Sports : Sports, Money, And A Lack Of Commitment1678 Words   |  7 Pagesdollar a year industry daily fantasy sports has exploded over the past decade. Millions of people enjoy playing fantasy sports every year. Daily fantasy sports is one of the most effective ways of bringing fans closer to the sports they love; well others use it to make big money. Comedian Jon Oliver Jokes, â€Å"Daily fantasy sports combine everything dudes love: sports, money, and a lack of commitment† (Oliver). Many people, like myself, had never heard of fantasy sports until just a few months ago. WhenRead MoreSports, Crime, And Money : Athletes Gone Wrong776 Words   |  4 Pages According to the article, â€Å"Sports, Crime, and Money: Athletes Gone Wrong†, written by Michael McCarthy with CNBC. Babe Ruth once said, â€Å"If it weren’t for baseball, I’d be in either a penitentiary or the cemetery.† Accessed on April 1, 2015 and Updated on August 19, 2013 Good Morning, My name is Emily Blaylock and today I want to discuss with you all professional athletes and domestic. I will go over the meaning and definition of domestic violence, views from sports leaders, and how domestic violenceRead MoreProfessional Athletes, Sports Cars, Mansions, And Money1961 Words   |  8 Pagesprofessional athletes, sports cars, mansions, and money all come to mind. What about after the pros? Most people would say that professional athletes are set for the rest of their lives with everything luxurious. In most cases, athletes are accustomed to the luxurious lifestyle and living for the moment while playing in the pros that they do not think of retirement and no longer receiving salary or comparable salary if securing alternative employment. So if they do not have money put away, whatever theyRead MoreHow Much Money Do College Sports Teams1365 Words   |  6 PagesHow much money do college sports teams bring in each year? How many endless hours of practice, do both the players and the coaches put in every week, so that they are prepared for the upcoming challenges in th e games to come? Throughout the decades, college sports have played a major role in people’s lives. Each sport requires athletes to have excellent physical skill and a competitive drive that urges them to win and succeed. The competition between schools continues to grow making the possibilityRead More Sports Stadiums: Turning Public Money into Private Profit Essay3646 Words   |  15 PagesSports Stadiums: Turning Public Money into Private Profit        Ã‚   Abstract:   The Stadium   construction boom continues, and taxpayers are being forced to pay for new high tech stadiums they don’t want.   These new stadiums create only part-time jobs.   Stadiums bring money in exclusively for professional leagues and not the communities.   The teams are turning public money into private profit.   Professional leagues are becoming extremely wealthy at the taxpayers expense.   The publicly-funded stadiumRead MoreCollege Athletes Should Be Paid For Their Participation1056 Words   |  5 Pagesshould get paid for their participation in a sport. I believe that college athlete should get paid. College athletes are taken advantage of in college athletics and deserve to be paid for their time, hard work, and dedication in a sport. College athletics are growing very fast and they are beginning to bring in more money. The highest revenue by a college right now is $196,030,398 by the University of Oregon. College athletes are no t seeing any of this money they are earning for their department. CollegeRead MoreThe Commercialisation of Sport Essay633 Words   |  3 Pagesof Sport The commercialisation of sport is not wholly beneficial as it has many disadvantages to it. Commercialisation is the promotion and development of a product as a business within a market place. This is done by the use of sponsorship, funding, selling, publicity and advertising within the media, which is all rooted from money. People invest in sport not only for the success that comes from it, but for the great deal of money that can be made in the sport businessRead MoreShould College Athletes Be Paid?1708 Words   |  7 Pagesjustifying spending additional amounts of money on collegiate sports, as well as the players, has become a very hot pressed topic in which the collegiate athlete is losing out on much of the money generated by their performances either on the field or the court. Because many of these players help bring in money to the university, they believe that a portion of that money should be given back to them. Millions of dollars are made each year in collegiate sports but few of those dollars have been givenRead MoreShould College Athletes Be Paid?1110 Words   |  5 Pagesjust a very tiny portion of the amount of money the NCAA earns in revenue each year from 23 different sports and over 150 universities. On the other hand, the players competing for these titles will earn no money whatsoever. Is this Fair? At first glance some may think it is not. Sure, these athletes are the cows truly bringing in the cash, but there are many compelling reasons why the college athlete is not and should not be paid. The facts are that the money earned from the NCAA is redistributed toRead More Should College Athletes be Paid? Essay1510 Words   |  7 PagesIn today’s society, one of the big controversies with sports is, should student athletes be be paid a salary? Some people believe that they should be paid and others would completely disagree. Even though they technically are being paid, they really are not. The only type of way the athletes would be paid is through financial aid or if they have a job. Only their education is being paid by the school. Although some people believe that they should be paid, it would not be a good idea at all.

Thursday, December 12, 2019

Magic Dust in China

Question: Describe the Methodology, Data Finding, Marketing strategy and pricing strategy of magic dust in China? Answer: Problem statement Magic Dust decided to enter China but there are plenty of complications associated so that they can survive in the new market. Few of the problems that need to be sorted so that the company can settle in the new country are as follows: 1. Marketing strategy to attract the potential clients. 2. Organizational structure so that the employees in the organization are aware of their reporting authority and this will help the work to flow appropriately to the client. 3. Control system so that the management is aware of the quality the employees are delivering to the client and at the same time, the employees shouldnt compromise on the quality that is being served to the clients. Introduction The management of Magic Dust has decided to enter China through Joint Venture but that doesnt ensure that the organization will be a success in Chinese market. An appropriate marketing strategy should be implemented so that potential target market is aware of the presence of Magic dust. This will help more and more customers to opt for Magic Dust over the other companies which are present in the market. The organizational structure should be in place and a new organizational structure will have be decided as the organizational structure in the parent country will not be considered to be appropriate in the host country. Appropriate control systems will be put in place so that the management of the organization can track the various activities that are undertaken by the employees and this will also help the organization to satisfy the clients. It is very important to deliver the quality that the client is expecting so that they can refer the company to other clients who may be willing to develop their own website. Initially, marketing, organizational structure and also the control systems may seem to be a difficult task but with time, the management and the employees will be in sync with that of each other. Methodology The complete data for the completion of project is based on secondary data that was collected. The secondary data was collected to understand the attitude of people towards the website development company. A lot of research on the existing website development companies so that Magic Dust can follow the same rather than trying something new which may fail. Journal, newspaper articles, internet articles and websites have been used to complete this research. Data Findings Magic Dust needs to understand that the Chinese market is different than the Australian market and hence, the strategies that will be used by the management to attract the Chinese customers will also be different than that of each other. The organizational structure, control systems, pricing strategy and also the marketing strategy in China needs to be changed so that the organization can reach the right people. This will help the organization to have good hold over the business. Few of the strategies that will be used by Magic Dust so that they can survive in the competitive market are described below. Marketing strategy of Magic Dust in China It is very important for the organization to look for ways by which they can attract the potential customers rather than that of believing that the customers will come automatically to them. Few of the marketing strategies that will be used by Magic Dust in Chinese market so that they can attract the customers over there are described below. Developing websites on Joomla and Wordpress was a trend in the past but that is not the case anymore. The usage of Joomla and Wordpress technology is so easy that business themselves are doing it (How to make a website, 2013). Magic Dust should advertise technologies like Drupal and Zend so that the customers can be rest assured that these technologies will make the website look better. Drupal and Zend are technologies that are more oriented towards the security of the website (Madhavaram 2014). These technologies are popular so Magic Dust can offer these services to the customers at an affordable price and also the turnaround time should be lesser than what the other website development companies offer. This company can have readymade templates so that the customers can come and check on the template that they like and implement the same on their website. The customers in China will be very cost conscious and hence, Magic Dust will have to look for ways by which the cost of service offering can be reduced (Shaw 2012). The organization should have at least 8-9 sales professionals. This will help the organization to perform better. The sales professionals should keep a track of the market regarding the people who are willing to develop their website. The sales executives should meet up with the businesses and explain them the advantages of having a website. Most of the businesses may not be even having a website so it is the responsibility of the sales professionals to persuade the business managers to have a website so that their business can flourish (Constantin 2011). All the communication between the client and the sales executive should be documented so that the business can deliver the clients expectation. Apart from that, the sales executives should also be in touch with the old clients. The old clients will help the sales team with references of their friends and relatives who may be willing to develop their own website (Hui 2012). The Chinese market for the internet is growing and hence, Ma gic Dust can establish itself. The data below will explain the growing market of internet users. (Them 2012) The presence of Magic Dust in the Chinese market should be known to the potential customers. If the potential customers arent aware of the presence of the presence of Magic Dust in the Chinese market then the customers may not even think of being with Magic Dust. Magic Dust is a very new company in the Chinese market and hence, they will have to put in efforts to make the potential market aware of what they can do and what they have done (Akramov 2013). In the advertisements, Magic Dust should place the achievements that the company has. The company can talk about their presence in Australia. They can also include the name of few of the customers who were very satisfied with the work delivered (Dolgui 2010). Magic Dust can place banners near the business parks wherein plenty of company are already present. This will help the businesses to be aware of the presence of a website development company called Magic Dust. The sales executive can also check on the internet regarding the businesses that are present on the internet and the businesses which doesnt have their website. The sales executives can also check the goodness of the websites which are present on the internet. Accordingly, the sales executives can visit the business owners and inform them about the improvement that can be made in their website (Sreedhar 2014). Pricing strategy of Magic Dust The pricing strategy of Magic dust should be planned in advance so that the company can be rest assured that they are paying for what they are getting. If the customers feel that they are charged more than what they are receiving then they may look for some other service. Few of the considerations that would help the company to have a good pricing strategy are discussed below. To initially attract the customer, costing needs to be considered. It is very important to offer services at a low price so that the quality of the service can be known to the customers. Once Magic Dust establishes itself as a company that can be trusted, they can increase the pricing. The pricing of the company needs to be changed frequently so that the customers are happy (Wind 2013). If a customer is willing to buy a readily available template then the pricing would be different than that of the website wherein the client wants the new website to be developed completely. Similarly, the first time client can be offered a low price while if the customer comes for the second time then the price can be increased a bit, as compared to the first time. The second time client will be aware of the quality that they can expect and hence, they will be willing to pay more (Tiller 2012). It is very important for the organization to track the fixed cost that would be associated with producing the website. Magic Dust will have to charge the client on the basis of graphic designer, web developer and also the web designers salary. If the website is small then only three people will be working on the website but if the number of pages in the website is high then the number of web developers and web designers will increase and hence, accordingly, the price of developing a website will also increase or reduce (Mohr 2001). The competition in the business will also have to be considered. If the number of website development companies in China is very high then the pricing of Magic Dust cannot be raised after a certain limit. It is highly recommended that Magic Dust should price their services as per their international market pricing because website development business can be outsourced in international market as well and hence, it is highly recommended to have competitive pricing (Gullstrand 2014). Initially Magic Dust will look for ways by which they can attract the potential customers rather than that of revenue generation or profit maximization. Initially the pricing strategy of the company should be such that the customers are excited to try their services rather than that of giving a second thought over the price at which the services are offered. During the initial stages, the customer can also be offered a good discount so that they are willing to try their luck with the company (Wittman 2014). Magic Dust can charge the customer only for the cost that they are incurring. The company can decide on the cost of the service based on the rent that they are paying, the salary of developers and designers and other expenses. This will help the company to avoid losses and at the same time, they customer will also get the best possible thing at a cheaper price. This will help the company to build a customer base (Ellickson 2008). Organizational structure Magic Dust should have a Functional structure so that the tasks of each team can be assigned and completed in accordance with the requirements of the clients. A detailed description of the structure that will be used in Magic Dust is described below. The organization will start with a team for the graphic designers. The team of graphic designer will work together and they will all be reported to the graphic design lead. The second team will be web developers team. The web developers will be reporting to senior tech lead in the organization. In the web developers team, there will be plenty of sub-teams like the Drupal team, Zend team and the codeignitor team. This will help the organization to specialize in the technologies that they will be offering to the customers. Each team will be have being a tech lead and all teach leads which be reporting to senior tech lead. The third team in the organization would consist of web designers (Pimentel 2010). The web designers in the organization will be reporting to web designer team leader. All the team leaders and the tech leaders in the organization will be reporting to project manager. The project manager will assign tasks to the team depending on the requirement of the client. The cli ent co-ordination will be taken care by the delivery head. This will help the organization to be better and competitive. The delivery head will report to the management regarding the status of the project and also the problem areas so that the structure of the organization can be changed accordingly (Verle 2014). The functional structure will be beneficial for the organization as this will help the employees in the organization to co-ordinate and at the same time, the learning will be more. The managers will also be specialized in designing and development and hence, it becomes easy for the team to improve their efficiency. The duplication of efforts will be reduced. If a client was Jquery to be implemented in their page then the developers will be aware if some other client has asked for the same in the past. If yes then the same will be implemented again and hence, the repetitive nature of work will be reduced (Rust 2004). Training is one of the biggest advantages that the team members can get. Based on the requirements of the project, the team members can be trained on various technologies. The training responsibility will be taken care by the team leads and the tech leads in the organization and hence, the trainers will also be immediately available to meet with the requirements of the cl ient. Team work will be easily achieved (Saeed 2012). Control systems at Magic Dust It is very important for Magic Dust to have appropriate controls in place as this will help the organization to be better. Without the control systems, it is merely impossible for the organization to deliver the results as expected by the client. Few of the control systems that will be in place at Magic Dust are described below. It is very important for the organization to have IT systems. It is the responsibility of the various teams at Magic Dust to have appropriate systems so that they can update the status of the project on the portal. The portal should be accessible to the client so that the client can be aware of what is expected from the team. The team can update the work that has been done. This will help the client, team and the management to be connected with each other (Hamed 2010). The organization should also have a control system in place to keep a track on the financial status of the organization. An appropriate tool for measuring the financial ratios of the company should be in place. If the financial ratios goes up or down than that of the required ratio then an indication needs to be sent to the finance team and also to the management so that appropriate actions can be taken at the earliest (Pondeville 2013). Direct supervision is also one of the controls that the management should have over the employees in the organization. The team leaders in the organization should supervise the work that is delivered. This will help the employees to perform better. The team leaders in the organization should know how to control and let the employees have their space so that the team members arent frustrated with the excess control over them (Mamoon 2013). Conclusion Magic Dust is completely new in the China market and hence, they should try and understand the market that will be willing to buy services from them. China is lot of business opportunities but the number of competitors in the Chinese market is also very high (Doing Business in China Guide 2013). Appropriate marketing strategies will have to be implemented so that the potential market is attracted to be associated with Magic Dust. The pricing strategy should also be planned so that the potential customers dont feel that they can get the same service at a cheaper price. References Akramov, T, 2013, MarketingStrategy: Concepts And Implication, European Journal of business and economics, Vol. 4, no. 1, pp. 109-117 Constantin, P, 2011, The CR-MarketingStrategy, Odius University, Vol. 1, no. 1, pp. 1769-1771 Dolgui, A, 2010, Pricingstrategiesand models, Annual Reviews in Control, Vol. 34, no. 1, pp. 101-110 Ellickson, P, 2008, Repositioning dynamics andpricingstrategy, Journal of marketing research, vol. 49, no. 6, pp. 750-772 Gullstrand, J, 2014, Markups and export-pricingstrategies, Review of World Economics, Vol. 150, no. 2, pp. 221-239 Hamed, A, 2010, ManagementControlSystem, Interdisciplinary Journal of Contemporary Research in Business, Vol. 2, no. 6, pp. 193-206 Hui. E, 2012, Marketing time andpricingstrategy, The Journal of real estate research, Vol. 34, no. 3, pp. 375-398 Madhavaram, S, 2014, Relationshipmarketingstrategy: an operant resource perspective, Journal of business and industrial marketing, Vol. 29, no. 4, pp. 275-283 Mamoon, Z, 2013, ManagementControlSystem- MBO, International Journal business and Management, Vol. 8, no. 5, pp. 82-87 Mohr, L, 2001, OrganizationalTechnology andOrganizationalStructure, Administrative Science Quarterly, Vol. 16, no. 4, pp. 444-459 Pimentel, D, 2010, Managementcontrolsystems: universal practices or national practices?, Critical perspectives on international business, Vol. 6, no. 3, pp. 190-207 Pondeville, S, 2013, Environmentalmanagementcontrolsystems: the role of contextual and strategic factors, Management accounting research, Vol. 24, no. 4, pp. 317-332 Rust, R, 2004, Return onMarketing: Using Customer Equity to FocusMarketing Strategy, Journal of marketing, Vol. 68, no. 1, pp. 109-127 Shaw, E, 2012, Marketingstrategy: From the origin of the concept to the development of a conceptual framework, Journal of historical research in marketing, Vol. 4, no. 1, pp. 30-55 Sreedhar, M, 2014, Relationshipmarketingstrategy: an operant resource perspective, The journal of business industrial marketing, Vol. 29, no. 4, pp. 275-283 Saeed, R, 2012, Relationship betweenOrganizationalStructureandOrganizational Alienation, Vol. 3, no. 12, pp. 188 Tiller, S, 2012, OrganizationalStructureand Management Systems, Leadership and Management in Engineering, Vol. 12, no. 1, pp. 20-23 Verle, K, 2014, Managerial competencies andorganizationalstructures, Vol. 114, no. 6, pp. 922-935 Wittman, D, 2014, Strategic behavior andorganizationalstructurein religions, British Journal of Political Science, Vol. 44, No. pp. 717 Wind, Y, 2013, Marketingstrategy: new directions for theory and research, Journal of marketing, Vol. 47, no. 2, pp. 12-25 How to make a website, 2013, Wordpress VS Joomla VS Drupal, Viewed on January 16, 2015, https://websitesetup.org/cms-comparison-wordpress-vs-joomla-drupal/ Doing Business in China Guide, 2013, China Overview, Viewed on January 16, 2015, https://www.china.doingbusinessguide.co.uk/ Them, 2012, China Search Engine Market: Google Still Declining, Viewed on January 23, 2015, https://www.them.pro/China-Search-Engine-Market-Google-Still-Declining

Wednesday, December 4, 2019

SWOT Analysis Targeting

Question: Write an essay on Segmentation, Targeting and Positioning. Answer: 1. Marketing Analysis SWOT analysis: Strength Strong brand name with huge brand loyalty Burger King markets a number of burgers that is in general not obtainable in all other snack food restaurant ("BURGER KING" 2016) Product differentiation strategy is followed to large extent Growth model followed by the company is not capital intensive Strong brand equity in different fast food eatery house Weakness Burger King provides high fat as well as high calorie food products that is not considered to be good especially for the health conscious people Burger King follows the franchise administration Burger King does not publicize and advertise the food products the way its rivals do Burger King has lower competition appeal Opportunity Introduction of the system of home delivery Expansion of business through the opening of new branches as well as outlets in different growing economies that include Indi, China, Malaysia as well as Singapore Business expansion in the Asian market Product upgrading, tailoring the products according to the tastes as well as preference of the consumers across the world ("BURGER KING", 2016) Threat Threat of other eateries Health consciousness among people Rise in the costs of the food costs higher than the normal inflation Scattered nature of the marketing campaign that essentially concentrates on the KING nature of the products Decline in the total market share ("BURGER KING", 2016) Greater concentration in the market of US as well as Canada 2. Description of the segments and groups of customers targeted and positioning Segmentation Variables: Geographic the process of geographic segmentation refers to the division or categorization of the market of the market according to the nations, regions as well as cities (Paliwoda et al., 2012). The geographic segmentation of the Burger King can be carried out using the Tapestry segmentation. Burger King with more than 12,500 stores all over the globe, it is regarded as the most accepted hamburger franchises throughout the world (Allison, 2012). However, more than 27% of the USA populace has accessed the Burger King in the preceding 6 months. Again, not a single area of the nation appears to control the visits, although consumers residing in the mid-west as well as east have a propensity to frequently visit the eatery all together more than individuals staying in the west frequently do ("BURGER KING", 2016). As McDonalds and KFC dominate the entire fast food market of Singapore, Burger King is just after them with a total share of 9.40% of the overall market (Chernev, 2012). However, the market share of McDonalds is 20.60% whereas the market share of KFC in Singapore is 27% (BURGER KING, 2016). Therefore, the geographic segmentation can help in understanding the placement strategy of the product that can help in gaining greater share of the market eventually (Clow Baack 2012). For example, the fast food chain of Burger King divides the market into different segments and perform micromarketing by introducing products like rendang burgers in Singapore as well as Malaysia as the local palates primarily prefers spicy food (BURGER KING. 2016). Demographic The demographic segmentation refers to the division of the market of the company based on the age, size of the household and the lifecycle (Kotler Keller, 2012). Burger King counts the children as well as the youth belonging to the middle as well as the upper class market segments. Psychographics Psychographics segmentation refers to the process of division of the market founded on the social class, changing lifestyles as well as personality of the target consumers (Clow Baack, 2012). The target segments of the Burger King refer to the individual who are willing to avail the hygienic as well as delicious non-customary meal at the eateries. The target group of the consumers of the Burger King counts the children as well as the youth belonging to the middle as well as the upper class market segments. However, the positioning strategy is that the company provides best burgers ("BURGER KING" 2016). Recommendations As for the geographic segmentation, the management of the Burger might take into consideration the regional differences in the different locations in which it operates and modify its products in order to meet up the tastes and preferences of the customers of diverse geographic segments. For example, the Burger Kings have different spicy offerings in the areas of SW. Elaborate market research can also help in understanding the important attributes that the customers belonging to different geographic segments might prefer. For the purpose of demographic segmentation, the company Burger king can also consider elaborate market research on the areas of age, gender, income, ethnicity, life cycle, religion as well as occupation of the population in the segments of the targeted market of Singapore. In addition to this, the management can also consider development of a market product grid and examine the size of the market. The household sizes can also help in modifying many of its offerings. The meal offerings in bulk can be offered in cases where the family sizes are large and distinct family offerings can be designed. The company primarily focuses on the youth and the teenagers and the young adults of Singapore. Therefore, it can proceed further to attract the health conscious consumers who try to avoid the fast food by means of introducing healthy foods such as salads, desserts among many others. The wellness category of food products are growing at a great speed throughout the world and the management ca n design products to tap that market. In particular, the Singapore Government is also active in motivating healthy living and correspondingly the Singaporeans are also becoming increasingly health conscious. The psychographic segmentation of the target market refers to the process of segregating the activities, interests, opinions, values, attitudes as well as lifestyle of the consumers. The aged people are considerably more health conscious and tend to spend less on the fast food. However, the people in the generation Y are adept to using technologies and have grown up with credit cards and are used to the fast pace of life. The company can try to broaden the base of the customers by developing products that appeal to different generations. Apps for the online orders can appeal to the internet savvy youngsters while the availability of the local retail company outlets might help the seniors. In addition to this, the lifestyle of the people also depends on the economy of Singaporean market in which the company operates. The nation faces high rate of inflation that is around 6.5% that in turn affects the purchasing power of the individuals. Therefore, analysis of the lifestyle and attitud e of the consumers can help in framing appropriate marketing strategies. The management of Burger King can explore the idea of segmentation based on the profitability, similarity of needs of different prospective purchasers; assess the difference in needs in different segments. The segmentation process might also include the process of segregating the marketing actions that are required for targeting different segments and broadening the market bases. Therefore, an appropriate segmentation might help the management to gain competitive advantage in the market. A perceptual mapping can also help the management to analyze the competitive position of the company in the market and redesign its strategy for segmentation targeting and positioning. Marketing Mix Description of the current marketing mix activities (4Ps) used by () and chosen product line Food Strategy Burger King operates as a quick service restaurant business focusing on burgers as its main product. The Apart from this, the food strategy of the company sets different organizational outputs to the target segment of the market that comprises of the product lines that includes theBurgers Fish as well as Chicken Salads as well as veggies Different beverages, sweets as well as desserts ("BURGER KING Burgers, Chicken, Salads, Breakfast and Sides", 2016) However, the management of Burger King also has quietly a released a new offering that is a single item, namely, the Burger King Classic grilled dog. Aside from different product, lines of Burger King can offer the alternative of grilled hot dog. Even in the era of great health awareness, the management of the company conceived the idea of launching the hot dog that is essentially a junk item. Therefore, this product serves the need of the classic junk market. The rationale behind launching this hot dog is that the management of the company consider hot dog to be the most traditional fast food that can attract more of the core fast food customers. Pricing Strategy The pricing strategy of Burger King is primarily founded on the companys generic policy of cost leadership that helps in both minimizations of costs as well as prices. However, the primary pricing stratagem of Burger king is to use the market oriented pricing strategy based on the prevailing conditions of the market (Chernev, 2012). However, the secondary policy of pricing of the company is to use the bundle-pricing stratagem whereby customers can purchase value meals as well as kids food at bundle prices and that can be more reasonable than purchasing food items singly. For example, the management of Burger King has also framed the policy of market oriented pricing structure for grilled hot dog in the market of Singapore. Proper procurement of the raw materials and in-housing process of sourcing can help in reducing the overall cost of production. Therefore, the management of Burger King thus by means of cost effective ways of process of production can charge lesser price for the ne wly introduced product that is the grilled hot dog. Promotion Strategy The management of Burger king deploys different tactics for promoting its products through advertisement, sales promotions, personal selling as well as enhanced public relations. Burger King advertises its products online, on television as well as print media (Chernev, 2012). Furthermore, the company Burger King employs sales promotions by way of distribution of different types of coupons as well as supplementary offers all the way through its official website along with mobile applications. The restaurant personnel of the company Burger King also classically uses personal selling to persuade customers to purchase more products. in addition tothis, the company also applies public relation strategy where Burger King McLamore Foundation provides scholarship along with financial support for different educational agenda, thus in effect promotes as well as strengthens the brand name of Burger King. However, for promoting the newly introduced product grilled hot dog that lies primarily in the classic junk segment can be promoted effectively by the innovative promotional strategies keeping in mind the targeted core fast food consumers. Placement Strategy The management of Burger King makes its products available at different restaurants across the world. It has set the strategy of transacting with the customers by distributing its products through restaurants, mobile applications as well as websites for deliveries (Clow Baack, 2012). Recommendations The company Burger king concentrates more on the market of US and Canada although it operates in 65 nations and this concentration of operations has increased the exposure of the company to different adverse local facets that includes unfavorable economic conditions, alterations in regulations among many others. Therefore, the company can decrease the concentrated operation in the markets of US and Canada and explore the Asian markets for potential expansion. Again, the company can development its products that primarily features six different items and cater to the needs of the health conscious people as well. Furthermore, the company can also decrease the number of underperforming retail outlets. Therefore, the analysis of the placement strategy (Place) management of the company can help to reconsider the placement strategy and explore more emerging market for expansion of the market base. In addition to his, the existing outlets of Burger King in Singapore can be revamped with mor e concentration on outlets located in definite areas having higher concentration of kids. The proposed areas of placement can be Yishun Central, Tampines Central, West Coast Park and many others. Again, the management can enhance the promotion strategy by introducing premium toys, push strategy as well as distribution of coupons. The promotional program can use banners, road shows among many others. The banners outside the outlets can generate awareness among the consumers. A road show around Singapore especially in the shopping mall zone or else the MRT stations at a stretch for two or three months can also develop the promotional programs of the company. The analysis of the food product strategy (product) also reflects the fact that the management of the company can also consider improving the breakfast menu by introducing healthier food options for the health conscious people who try to avoid unhealthy junk food options. . However, the company can maintain the policy of cost lead ership and offer products at affordable prices and apply the secondary pricing policy of bundle pricing for retaining existing market share and for gaining new ones. Based on the above analysis, it can be ascertained that for the future the management of the Burger King can focus more on international operations, expand the process of product differentiation and ensure that the effects of the promotional programs last for a longer period. A study on the branding strategy of Burger King reveals the fact that the management of the company focusing on the international expansions can consider framing a global brand positioning strategy by introducing new designs for packaging that comprises of retooled cups, wrappers, bags as well as containers while keeping the logo intact. Therefore the company might consider revamping the packaging for positioning brand worldwide. References BURGER KING Burgers, Chicken, Salads, Breakfast and Sides. (2016).BURGER KING. Retrieved 4 June 2016, from https://www.bk.com/menu BURGER KING. (2016).BURGER KING. Retrieved 4 June 2016, from https://www.bk.com Chernev, A. (2012).Strategic marketing management. [Chicago, Ill.]: Cerebellum Press. Clow, K. Baack, D. (2012).Cases in marketing management. Thousand Oaks, Calif.: SAGE. Kotler, P. Keller, K. (2012).Marketing management. Upper Saddle River, N.J.: Prentice Hall. Paliwoda, S., Andrews, T., Chen, J. (2012).Marketing management in Asia. New York: Routledge.