Wednesday, November 6, 2019
The Epic of Gilgamesh
The Epic of Gilgamesh All through historic times, stories, poems, and songs have been written with common themes, which played a significant role in explaining some aspects of societal life. One of these is friendship. There is no one in the world who does not need a friend; therefore, it is a necessary aspect of life. Advertising We will write a custom essay sample on The Epic of Gilgamesh- Theme of Friendship specifically for you for only $16.05 $11/page Learn More In the Epic of Gilgamesh, which was developed over a period of nearly a thousand years from about 2500 to 1500 B.C., friendship plays an important role in the development of the story. Gilgamesh, who is described as two-thirds god and one-third man, is the oppressive fifth king of Uruk while Enkidu is the ruler of the animals. The friendship between these characters develops in the course of the story. As the story begins, King Gilgamesh of Uruk is depicted to be in mature manhood and superior to all other men in bot h beauty and strength. There was no one who could match up with him in the ancient Mesopotamian society. The unsatisfied cravings of his demigod nature could not find a suitable mate for him in love or war. In addition, his unsatisfied daemonic energy made the people of Uruk to be unsatisfied with his reign. Because he was lacking love and friendship, Gilgamesh turned to excess and indulgence, and he celebrated his victories with too much debauched partying, which annoyed the individuals in the city as well as the gods in the temples. Because of his oppressive rule, the people asked for help from the gods since they feared that someday Gilgamesh would ask for a greater part of his divine heritage, challenge the gods and even rock the pillars of heaven if he was not controlled. Therefore, to counter the threat, the gods devised a plan of creating Enkidu, who was the mirror image of Gilgamesh. They believed that the king would divert his dangerous energies toward that rival thereby s top challenging heaven. The gods then made Enkidu from clay and left him in the wilderness to live and eat as the animals do. In the wilderness, though he established friendship with the wild animals, his cravings for a mate were not adequately satisfied. Therefore, when a harlot from the city seduced him, he quickly agreed to leave and live in the great-civilized city of Uruk. When Enkidu goes to the city, he seems not to like Gilgamesh at first since the two engaged in a fight soon after they met. However, they quickly started to like one another. The theme of friendship is shown when the two giants become very close and start to rely on one another in conquering their enemies with ease. Thereafter, the solidarity between the two characters assists in developing the plot of the story, which is a mixture of pure adventure, morality, and tragedy, as subsequent experiences are based on this newfound eternal comradeship.Advertising Looking for essay on literature languages? Let's see if we can help you! Get your first paper with 15% OFF Learn More The newly found comrades soon grow weak and become indolent with the city life. Therefore, Gilgamesh suggests a great exciting activity, which involves going to the forest to cut down trees so as to construct a memorable monument to the gods. However, since the terrifying demon called Humbaba is endowed with the responsibility of protecting the forest that is also prohibited to mortals, they have to kill him first. At first, Enkidu disagrees with this proposal but gives in after persuasion from his friend. Their friendship gave them the astounding courage and unwavering confidence to succeed in killing Humbaba. As the King of Uruk cleans himself, Ishtar offers to become his wife because his beauty was appealing to her; however, he turns her down with insults, recounting to her the dire fates that all her mortal lovers have met. Ishtar, the goddess of love and beauty, is infuriated at the re jection and goes to heaven to request his father, Anu, to send the Bull of Heaven to terrorize the people of Uruk. However, Gilgamesh and his compatriot work together to defeat the bull sent by the gods from heaven. After the success of their missions, Enkidu dreamt that they had gone contrary to the wishes of the gods so much that one of them must be sacrificed for murdering Humbaba and the Bull of Heaven. Thereafter, he quickly succumbed to a fatal disease after twelve days of suffering. The loss of Enkidu brings remorse to Gilgamesh and he realizes that death is inevitable. Because of the loss of the great friendship, he sets out on a journey to find Utnapishtim, the one man holding the secret of everlasting life. On the journey, he encountered various obstacles and on finally meeting Utnapishtam, he successively failed different tests that could have given him the secret of immortality. In the end, Gilgamesh, though being the King of Uruk, succumbed to the same fate that befell his friend. Although the type of friendship between Gilgamesh and Enkidu corresponds to contemporary friendship, it differs in some way from it. All through the ages, humans have treasured friendship since it determines our survival on this world. In the current society, human relationship is of essence for helping one another in times of difficulty, just as Gilgamesh and Enkidu assisted one another in conquering their enemies. Most people look for various traits in friends, especially attributes that they may be having in common. However, the current society takes friendship for granted. Most people see it as something that exists naturally.Advertising We will write a custom essay sample on The Epic of Gilgamesh- Theme of Friendship specifically for you for only $16.05 $11/page Learn More How many yearn for their better halves, as did Gilgamesh and Enkidu for each other? Who can go in the world to search for a suitable mate in love? The Mesopotamian societ y, as depicted by taming of Enkidu so that Gilgamesh could accept him, valued friendship such that they could go in search for it. I do not think that two ordinary peasants in Mesopotamia were capable of forming the kind of bond that existed between Gilgamesh and Enkidu. In the epic, Gilgamesh is depicted as being two-thirds god. Therefore, to make him have his equal, the gods created Enkidu to satisfy his cravings for a mate. This implies that the gods predestined their friendship, a thing that could not just happen among ordinary peasants in Mesopotamia. Before the coming of Enkidu, Gilgamesh had a cold heart and he never befriended anyone. However, the coming of Enkidu changed all these as he placed a check on Gilgamesh powerful energies. On the other hand, Gilgamesh pulled him out of his egocentricity. This even matching of characteristics is only possible when someone is specifically created for the other, but not otherwise as may be in ordinary men.
Monday, November 4, 2019
The case study of Coca-Cola will be provided by file .pdf. Read
The of Coca-Cola will be provided by file .pdf. Read throught it and then answer 4 questions in there. After that, di - Case Study Example Moreover, by early 1985, Pepsi had managed to acquire 2% sales of the huge market that amounted to $960 million in retail sales. Therefore, this called for change of strategies by Coca-Cola and their option was to introduce a new product that offered the same feature like their competitors. In this case, they had to conduct a research in order to introduce new product to market. After the investigation, they identified that Pepsi was offering a product that had a sweeter taste and this contributed to a growth in the preference resulting to increased market share. Coca-Cola commenced a research project, whereby they spent two years and $4million prior to settling on a new formula. They conducted 200, 000 taste test on the final formula and a blind test, whose results were sixty percent of the consumers choosing the new formula over the old one. In fact, fifty-two percent of the customers choose it over Pepsi, and this was an indication that new coke would assist in dealing with the pr oblem of losing the market share to Pepsi. 2. ... Moreover, Coca-Cola should have focused on the conducting a marketing research considering these emotions. Furthermore, there was a poor judgment during interpretation of research planning strategies by the managers. The poor judgment occurred when they found sixty percent of consumers who preferred the new Coke taste and this led to an assumption that the new coke would be the solution to their problem. However, this did not view this assertion in the basis on the other 40% who were still royal the old Coke; thus, they ended up trampling with the tastes of the royal customers who were not willing to accommodate the change of the taste. Therefore, the company should have focus on introducing the new Coke as a brand expansion and leave the old Coke like what happened with Cherry Coke. Coca-Cola Company had an advanced marketing research operation and their strategies have made them to be at the top of the market. However, in this their market was not based on scientific theories that could have assisted in understanding the consumer behaviors. 3. Companies such as Coca-Cola often test new products in plain white paper cups with no brand names or other marketing information. What does this ââ¬Ëblindââ¬â¢ testing really measure? Does applying these results to the ââ¬Ërealââ¬â¢ world raise any issues? Bind testing is aimed at measuring the actual response of the customers to a certain feature of the product without the influence of the brand name or other marketing information. Therefore, the consumer is expected to review the product without the ideas of the manufactures in their minds and these reviews are applied in rating the new product that is yet to be introduced into the market. For instance, Coca-Cola was seeking to settle the new
Friday, November 1, 2019
In an attachment Essay Example | Topics and Well Written Essays - 1500 words
In an attachment - Essay Example The conceptual framework is criticised for not fulfilling its functional objectives, principally that of providing a basis for guiding standard-setting and resolving accounting controversies. Notably, the body has failed to achieve its goals of standardizing the financial statements due to its inherent focus on reporting rather in the quality of statements. Critics have suggested a convergence of the FASB and the IASB as the best approach to eliminate the weaknesses of the conceptual framework and inject efficiency in international accounting. The focus of this essay is to identify the weaknesses of this framework and recommend possible strategies to eliminate them. Before the establishment of the IFRS, various bodies that regulated standards were localized to their nations and states. Such bodies include the International Accounting Standards Board (IASB) and the Financial Accounting Standards Board (FASB). The IASB originated from the International Accounting Standards Committee that regulated business accounting the USA. Later, IASB became the mother of the IFRS. On the other hand, the Financial Accounting Standards Board is a private non-profit organization and is responsible for developing generally acceptable accounting principles within USA for public organizations. Both organizations have closely related missions and goals. At the end of the day, they are expected to establish standards that regulate investors in the business market, so as to make the business operations transparent and comparable. The IASB, in its nature, is a principle based accounting system that confides in principles rather that any set of fixed rules (Gebhardt & D ean, 2008). This is among the reasons why the board has attracted more attention and found as the most appropriate system of international accounting. However, the system seems to suffer from a number of weaknesses that have
Wednesday, October 30, 2019
Business Plan for Budget Hotel Sri Lanka Assignment
Business Plan for Budget Hotel Sri Lanka - Assignment Example The introduction and popularity of budget holiday package in the country is a great fillip to venture budget hotels as an indispensable element of tourism industry. A budget holiday package allows travelers to plan and book their own itineraries in conformity to their needs and preferences. An official source estimates that in the UK there were 22.5 million budget holiday makers in the year 2000 (Mintel). This business plan covers almost all aspects of the proposed business - both qualitative and quantitative information- incorporated to substantiate the viability of the proposed project and business prospects. The Hotel is proposed to be started in a six storied building at Narahenpita, Colombo-05, Sri Lanka. The location is found favourable for a budget hotel as the property has all basic amenities such as three phase electricity, passenger lift and AC rooms (Appendix 3). The hotel will be set up as a joint partnership business venture by Mr. I.T.H. Gamage and Mr. E. Bojang with eq ual share and it is proposed to be named as 'Budget Hotel Sri Lanka'. The business opportunity was identified after an extensive research into the market to venture a small budget hotel in Colombo City, Sri Lanka. It has been decided as part of the strategy that the hotel will offer simple but comfort, safe and secure place for an exceptional experience to customers. The hotel will be targeting both domestic and international tourists who visit and plans to stay in Colombo. This region is the most sought after place for night stay as one of the official sources report that there were 982362 foreign and 380251 local guests who had opted this region for their night stay in 2007(Appendix 04). The hotel is mainly targeting low profile business travellers as well as those who visit the country for purposes like leisure, sport, and sightseeing (Appendix 13). The SWOT and PEST analysis affirm that though there are enough number of hotels and other locally generated accommodation in the cit y, the competition can, to a great extent, be mitigated through the cost leadership strategy (Appendix 9 and 10). Furthermore, the Porter's Five Forces Model (Appendix 11) reaffirms the approach as the city is seriously lagging behind in meeting the travellers' needs in an economical manner. Though the country has faced a decline in tourist arrival during 2006 and 2007 period owing to the internal political hardships (LTTE problem and probability of outbreak of a war), it is estimated that an annual increase of 20% is expected (Appendix 15), once the problem is solved. Mintel's Forecast report also reiterates this estimate (Appendix 17). All these pin point the possibilities for the successful operations of the hotel and the opportunities to flourish in future. 2. MISSION STATEMENT The mission of the venture is to become the leader in the budget hotel industry in Sri Lanka, while ensuring growth in the business and its profits. This will be met through the achievement of the following objectives. 2.1. Objectives To be the leader in the budget hotel industry in Sri Lanka by providing standard, safe and comfortable accommodation to customers at affordable prices. Promoting responsible and sustainable tourism by pursuing environmentally friendly operational policies. Expanding the marketing and advertising campaign within Sri Lanka and our major international source markets. Ensuring fair
Monday, October 28, 2019
The book of Luke and Acts Essay Example for Free
The book of Luke and Acts Essay The book of Luke and Acts are of the same author. It is addressed to Theophilus. On the introduction of the book of Luke, Luke wrote: Therefore, since I myself have carefully investigated everything from the beginning, it seemed good also to me to write an orderly account for you, most excellent Theophilus, so that you may know the certainty of the things you have been taught (Luke 1:3-4). With that verse it is clear that Luke did investigated the accounts of Jesus. à à à à à à à à à à à If we try to study the Bible from Matthew to John, all of the accounts are similar. They only differ in the details of the accounts. Luke is not the direct disciple (not one of the 12 disciples) of Jesus Christ but he was able to reconcile what he wrote with the books of John, Matthew and Mark. With the same accounts found in Matthew, Mark, and John, we can conclude that he understands Jesusââ¬â¢ purpose here on earth. à à à à à à à à à à à On the book of Acts, Luke elaborates the things that make a Christian. He mentioned even how a Christian should act. He even wrote some of the accounts of the believers after Jesus ascended to heaven. In his books he never mentioned about how he understands the death of Jesus, but on his writings we can say that he fully understand the death of Jesus; that is to redeem us from our sins. à à à à à à à à à à à On the other hand, it is the faith that convicts him to tell the people that Jesus is innocent of a sin deserving to death. As we can see on the accounts of Jesus on the book of Luke, Jesus did not commit things that deserve death but rather it is because of the fear of the Pharisees that the attention of the people will be diverted to Jesus. They are afraid that their positions will not be honored by the people. It is for that reason that Luke really is convicted to tell the world not only the innocence of Jesus Christ but the truth and the love that Jesus offer on the cross to save His people. à à à à à à à à à à à Basically, faith is the motivation of Luke in telling such thing to people. We can even attest that when we have faith on a certain thing we can do even the impossible things just to pursue or stand on the faith that we have. Work cited: The Holy Bible (1988). The New International Version. Broadman Holman Publishers: Nashville
Saturday, October 26, 2019
Eudora Weltys The Ponder Heart :: Eudora Welty The Ponder Heart
Eudora Welty's The Ponder Heart The New York Times posted a review of Eudora Welty's The Ponder Heart on January 10, 1954. V.S. Pritchett wrote the review titled "Bossy Edna Earle Had a Word for Everything." Pritchett gives ample credit to Welty for her novel The Ponder Heart explaining it takes a good deal of experience to write such a story that deals with "a complex position in the narrative" (para 4). Pritchett describes the character, Edna Earle and he is intrigued by her narrative role. Identifying the characters, certain events, and the type of environment the story takes place in; Pritchett sets the stage of The Ponder Heart. He identifies this piece as a "lighter work", but adds "there is not a mistake in it" (para 7). This phrase is crucial to the review because without it a reader may believe the story has little substance. The statement "there is not a mistake in it" intrigues the mind to see what this book is all about. Pritchett begins the review using complex sentences that appear to be taking the reader nowhere, making the review weak from the very beginning. In fact, the first paragraph makes one believe they are reading the wrong review. This paragraph talks about the Irish revival and Scottish and Welsh regionalism, appearing to have nothing to do with Welty. Eventually, Pritchett ties this paragraph into Welty comparing her as an American Southern regional writer. Pritchett states, "Sometimes a regional writer becomes the professional topographer of local oddity. With one sophisticated foot outside his territory, he sets out to make his folk quaint or freakish, and he can be said to condescend to and even exploit them" (para 2). The Ponder Heartis filled with oddity, as well as quaint and freakish folks making this statement definitely relevant. Describing The Ponder Heart, Pritchett does no more than give a summary of the story, with a few exceptions, rather than a critique. Perhaps the book is that simple, although I don't believe so.
Thursday, October 24, 2019
John Rawls A Theory of Justice Essay -- Politics Political Essays
John Rawls' A Theory of Justice John Rawls' "A Theory of Justice" has long been revered as a marvel of modern political philosophy. It's most well-known for the two principles of justice outlined by Rawls: (1) that all persons have an equal right to liberty; and (2) that (a) all inequalities in society should be arranged to benefit the least advantages, and (b) that all positions and offices should be open and accessible as outlined by fair equality of opportunity. Rawls' conception of society, as a "co-operative venture for mutual gain", forms the basis for both principles, and he is at all times concerned with creating a stable concept of fair and just society. Rawls' second principle, dealing with distributive justice and equality of opportunity, outlines a theoretical procedure whereby the maximum social primary goods (i.e. wealth, health, respect, happiness) can be distributed o those with the minimum advantages ("maximin"). Rawls introduces this concept by establishing a social contract between people behind a "veil of ignorance". This veil would remove the identity and characteristics from an individual (age, sex, social status, race, religion, etc.) so that he or she would be forced to support a Basic Social Structure (where controls are set on the activities of individuals to maximize total primary goods and liberties) that is fair, just and equal. Rawls reasons that all inequalities that do not arise from such social circumstances are just, and therefore searches for a way to make social inequalities fair. In accordance with his policy of "justice as fairness", Rawls creates, and later defends, what is known as the "difference principle" (principle of justice #2). This principle stipulates that those who are adv... ...nis player and a gardener, both of equal social advantage and natural endowment. One (the tennis player) chooses to waste resources and barely sustain himself, thus spiraling into the least advantaged spot. The gardener, on the other hand, continues to produce resources, and thus would have to, according to Rawls, subsidize the tennis player's decision not to work (as she would be in the great economic standing). Kymlicka calls this situation unreasonable, and states that Rawls needs to make his theory more "ambition-sensitive" to account for personal decisions. In cases like these, the worry is that individuals would lose ambition and their drive to succeed, as those who do had such characteristics would only end up supporting others. Overall, however, Kymlicka supports Rawl's principles of justice, sighting their utility in society, even if at time impracticality.
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