SWAT & PEST Essay Example | Topics and Well Written Essays - 500 words

SWAT & PEST - Essay Example The main strength faced by Sampson’s family relating to Hugh’s option is the expertise that Hugh is expected to have. The study indicates that Hugh has previously worked with different winemakers and undertaken different levels of trainings. The other strength faced by this option is the price superiority; the premium cider sells at a price higher than the regular cider. The case studied also indicates that the set-up process for the new process, Hugh’s option, would not be costly, in fact, it is just an enhancement of current production techniques. This indicates that the company would not need to engage in substantial capital expenditure. The last strength that would be faced by Hugh’s option would be the ease of integration of the new process into already existing processes. As already mentioned, the old process would need a few changes to accommodate the new process, which would also improve the efficiency of the whole process. Because of the improveme nt, the company will get the wine breaking into the market at a lower price than it did before. Despite the strengths mentioned above, the main weakness faced by the company in the consideration of Hugh’s option is the current workers.